How Companies Can Solve Their Multicultural Talent Attrition Problems and Increase Employee Engagement: Introduction
By Darren W Martin Jr. and Rubina F. Malik, Ph.D. Diversity has been discussed repeatedly as a business strategy that helps to increase an organization’s bottom-line results, innovative growth and overall success. This is best done when when executives focus on increasing opportunity for personal and organizational achievement and advancement. The
This Communications Firm Wants to Help Advertising Overcome Its Whiteness Problem
Bold Culture champions diversity in the industry From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today’s advertising world. The Black Paper took the ad industry to task for
Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study
'The Black Paper' is the first in Bold Culture's series of white papers Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched
It’s A Trust Thang: How Brands Can Connect With Black Consumers
WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS Nielsen conducted a multicultural audience study that found: BLACK CONSUMERS ARE 96% MORE LIKELY THAN THEIR NON-HISPANIC WHITE COUNTERPARTS TO HAVE THEIR PURCHASING DECISION BE INFLUENCED BY A CELEBRITY ENDORSEMENT THEY ARE 79% MORE LIKELY TO BUY A CELEBRITY DESIGNED PRODUCT THAN NON-HISPANIC
5 Ways to Improve Your Brand Outreach to Black Americans
Size matters. We all know it. The Fortune 500 are giants and want to keep growing. According to the Economist cover story “In Retreat - Global Companies in the Era of Protectionism,” globalization and international trade have been key drivers of competition for more than two decades, but growth is
This Isn’t Kansas Anymore: More Like Atlanta
In the last 20 years, the elevation of targeted marketing, big data, and social media has greatly influenced marketing strategies. New technologies, reductions in barriers to entry, and the explosion of social media, make it easier for businesses to connect with audiences anywhere in the world. Simultaneously, customers are able to discover