It’s A Trust Thang: How Brands Can Connect With Black Consumers
WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS Nielsen conducted a multicultural audience study that found: BLACK CONSUMERS ARE 96% MORE LIKELY THAN THEIR NON-HISPANIC WHITE COUNTERPARTS TO HAVE THEIR PURCHASING DECISION BE INFLUENCED BY A CELEBRITY ENDORSEMENT THEY ARE 79% MORE LIKELY TO BUY A CELEBRITY DESIGNED PRODUCT THAN NON-HISPANIC
5 Ways to Improve Your Brand Outreach to Black Americans
Size matters. We all know it. The Fortune 500 are giants and want to keep growing. According to the Economist cover story “In Retreat - Global Companies in the Era of Protectionism,” globalization and international trade have been key drivers of competition for more than two decades, but growth is
This Isn’t Kansas Anymore: More Like Atlanta
In the last 20 years, the elevation of targeted marketing, big data, and social media has greatly influenced marketing strategies. New technologies, reductions in barriers to entry, and the explosion of social media, make it easier for businesses to connect with audiences anywhere in the world. Simultaneously, customers are able to discover