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Multicultural Research Services: First Party, Secondary and Focus Groups

Bold Culture offers custom first-and-second party research partnership opportunities to help extend understanding of various multicultural audiences’ media habits, buying power and cultural trends. Bold is specifically focused on building a consistent understanding of Black, Latine, AAPI, Disabled, Indigenous and LGBTQ consumers’ journeys across generations and intersections.

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Our Research Services

Current and Future Cultural Trends Research

Campaign/Product Positioning Research

Brand Positioning Research

Ethnographic Research

Cross-cultural Research

Pre Release Creative Review Research

Post Release Brand Campaign Review Research

Ready to get bold about your research efforts?

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Work with us at one, a few or all levels of the research journey! First-party and secondary research services available.

Design & Methodology

  • Methodology development around research needs
  • Target audience description, positioning, scouting and outreach  messaging development
  • Research question development
  • Execution strategy (techniques, timelines, measurements, objections, analysis methods)
  • Set up of survey and/or qualitative research experience

Research Execution

First-Party Quantitative & Qualitative  Multicultural Research Services – Data Collection


  • Survey Deployment
    • Digital First
    • In Person


  • Interviews (in person, digital)
  • Focus Groups/Roundtables (in person, digital)
  • Ethnography

Secondary Multicultural Research Services

Bold Culture, with its market analysis expertise and experience working in multicultural research and communication, will use secondary research methods, combined with their overall expertise in multicultural communities, to assess the business case for our client’s campaign or brand positioning.

Reporting & Analysis

  • Data Synthesis
  • Data Analysis
  • Data Visualization
  • Report Development

Want To Learn More? Contact Us Today!

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