Focus: Workplace/Marketing
Take the next step in creating a more equitable and inclusive culture for your employees
In this workshop, participants will be able to learn:
- The definition and examples of inclusive marketing strategies and inclusive production practices
- Why an inclusive marketing strategy, coupled with inclusive production practices, is necessary to reach today’s audiences
- What happens when brands reach diverse audiences and reduce the chance for harm or bias across as many communities as possible
- What happens when brands don’t look to reach diverse audiences, or when they are not intentional about their marketing strategy and not assessing their production processes
- How to lead with inclusivity during the marketing strategy process and how to get buy-in from internal and external stakeholders
- How to assess all levels of the production process (from pre to post, from images to copy to casting) for the presence of bias or stereotypes including:
- Ways to assess for bias
- Solutions to reduce the chance for bias
- Solutions to fix bias in real time if it shows up in the process
- Ensuring a level of cultural authenticity and investment in diverse distribution channels and influencers
- Resources to continue learning
