Bold Culture offers custom first-and-second party research partnership opportunities to help extend understanding of various multicultural audiences’ media habits, buying power and cultural trends. Bold is specifically focused on building a consistent understanding of Black, Latine, AAPI, Disabled, Indigenous and LGBTQ consumers’ journeys across generations and intersections.
Our Research Services
Current and Future Cultural Trends Research
Campaign/Product Positioning Research
Brand Positioning Research
Ethnographic Research
Cross-cultural Research
Pre Release Creative Review Research
Post Release Brand Campaign Review Research
Ready to get bold about your research efforts?
Work with us at one, a few or all levels of the research journey! First-party and secondary research services available.
Design & Methodology
- Methodology development around research needs
- Target audience description, positioning, scouting and outreach messaging development
- Research question development
- Execution strategy (techniques, timelines, measurements, objections, analysis methods)
- Set up of survey and/or qualitative research experience
Research Execution
First-Party Quantitative & Qualitative Multicultural Research Services – Data Collection
Quantitative
- Survey Deployment
- Digital First
- In Person
Qualitative
- Interviews (in person, digital)
- Focus Groups/Roundtables (in person, digital)
- Ethnography
Secondary Multicultural Research Services
Bold Culture, with its market analysis expertise and experience working in multicultural research and communication, will use secondary research methods, combined with their overall expertise in multicultural communities, to assess the business case for our client’s campaign or brand positioning.
Reporting & Analysis
- Data Synthesis
- Data Analysis
- Data Visualization
- Report Development
