Focus: Marketing
Take the next step in creating a more equitable and inclusive culture for your employees
In this workshop, participants will be able to learn:
- The definition of cultural appropriation and its origins
- How to understand the nuances of cultural appropriation and its differences in other biases
- How culture is connected to one’s identity making it not monolithic across demographics
- The differences between how brands can appreciate and respect culture versus appropriate it
- Using commerce in the fashion industry as an example of how cultural misappropriation and or lack of cultural awareness have shown up in product development/marketing campaigns
- Example of how brands can respond and/or pivot once bias is spotted
- Ways to spot bias at multiple steps in your product development process
- Solutions to prevent and fix your bias once spotted
- Resources to continue cultural awareness learning
