Focus: Workplace/Marketing
Take the next step in creating a more equitable and inclusive culture for your employees
In this workshop, participants will be able to learn:
- The principles of cross cultural marketing/communication
- Examples of cross cultural experiences that happen daily (the differences and similarities of cultures)
- What communicators get wrong in developing global campaigns without a cross cultural lens
- Examples of best and not optimal practices within developing cross cultural strategies
- How to use the principles of cross cultural communication to develop a global campaign that authentically connects to each region
- Tools, tips and media resources to further cross cultural learning
