Focus: Marketing
Take the next step in creating a more equitable and inclusive culture for your employees
In this workshop, participants will be able to learn:
- A deep dive into intersectionality theory and how it connects to the media & communications business
- An example of intersectional identities
- How understanding intersectional identities helps develop more balanced culture-specific or cross-cultural campaigns
- Examples of ways marketers have included intersectional identities in their campaigns
- Examples of ways marketers have excluded or ignored intersectional identities and ways they could have changed
- Solutions to keep the theory of intersectionality in mind from strategy to distribution of a campaign
