Understanding the Intersections of Identities and Why It’s Important for Marketers

Focus: Marketing

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Take the next step in creating a more equitable and inclusive culture for your employees

In this workshop, participants will be able to learn:

  • A deep dive into intersectionality theory and how it connects to the media & communications business 
  • An example of intersectional identities 
  • How understanding intersectional identities helps develop more balanced culture-specific or cross-cultural campaigns 
  • Examples of ways marketers have included intersectional identities in their campaigns
  • Examples of ways marketers have excluded or ignored intersectional identities and ways they could have changed 
  • Solutions to keep the theory of intersectionality in mind from strategy to distribution of a campaign
Snapshot into the Training

A Look Into Our
Workshop Experience

But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her

Robert JohnsonThemeNectar

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