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By Darren W Martin Jr. and Rubina F. Malik, Ph.D. Diversity has been discussed repeatedly as a business strategy that helps to increase an organization’s bottom-line results, innovative growth and overall success. This is best done when when executives focus on increasing opportunity for personal and organizational achievement and advancement. The

'The Black Paper' is the first in Bold Culture's series of white papers Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched

WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS While Black influencers have impacted consumers across platforms, there is still a large misrepresenta­tion and underutilization of Black culture (everything from how Black motherhood is depicted on television to Black models in advertising and Black professionals in the workplace). Big brand campaigns are