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Black Paper

'The Black Paper' is the first in Bold Culture's series of white papers Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched

WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS While Black influencers have impacted consumers across platforms, there is still a large misrepresenta­tion and underutilization of Black culture (everything from how Black motherhood is depicted on television to Black models in advertising and Black professionals in the workplace). Big brand campaigns are

September 13, 2016: Atlanta-based rap duo Rae Sremmurd release their infectiously catchy song “Black Beatles.” Days after its release, Billboard calls it a “quintessentially youthful song, which is extremely welcome in this ongoing age of social conservatism.” October 26, 2016: Students at Ed White High School in Jacksonville, FL kick off

Donald Glover is many things: Black-American crooner from Atlanta, songwriter, actor, rapper. What about marketing guru? To be sure, his show “Atlanta,” in which he served as showrunner, writer, producer, and leading character, shocked the world with its immense popularity. But it would be a miscalculation to pin the show’s success