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Press & Work Recaps

Custom Qualitative Research Spotlight

By May 31, 2023June 6th, 2023No Comments

Bold Culture worked with its London-based DEIAB consulting agency partner on a custom qualitative research project for a U.S.-based beauty brand targeting professional, college and high school sports players of color. Bold Culture consulted on the moderation guide and process and led the scouting campaign, interview and respondent honorarium process (connecting with over 25 sports players across the U.S.). Bold Culture also consulted with our agency partner on findings to strengthen its internal report for the clients. This report will be used to inform the global brand partner’s outreach efforts.