A world leading design and innovation firm based on the West Coast drafted Bold Culture for a multi-pronged engagement to assess the inclusion of their media assets across identity groups including but not limited to race, gender, sexuality, ability and more. Bold’s initial project was assessing the clients website, social media and a collection of past marketing campaigns for representation, investment, stereotypes, tropes, non-inclusive language and more connected to our identity groups of choice. Following our proprietary rubric structure, the client was able to set a benchmark for their future internal and external campaigns and work.
