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Want a crash course on Black American consumers and their cultural impact?

Download our Black Paper to find out more.

We take a BOLD approach

to diversity, inclusion, and multicultural marketing.

Ready to get about BOLD about diversity?

Resonate - Bold Culture

Expand Your

Reach

A data-driven approach allows you to target & connect with consumers at scale.

Reach - Bold Culture

Connect and

Resonate

Provide audiences unparalleled, authentic experiences by your brand/agency to keep your company at the top of mind for consumers and future talent.

Retain - Bold Culture

The Goal Is To

Retain

Uncover pain points that are contributing to the attrition of diverse consumers then develop custom programs to address those issues and retain consumers.

Expand Your Reach

A data-driven approach allows you to target & connect with consumers at scale.

Connect and Resonate

Provide audiences unparalleled, authentic experiences by your brand/agency to keep your company at the top of mind for consumers and future talent.

The Goal is to Retain

Uncover pain points that are contributing to the attrition of diverse consumers then develop custom programs to address those issues and retain consumers.

We are ready to

work for you.

Our framework can make a

bold impact on your business.

We champion diversity.

We advocate for inclusion.

We are believers in equity.

The Bold Culture Team

Founder & CEO

Darren Martin

Managing Partner & Chief Creative Officer

Ahmad Barber

Ahmad lives and breathes art direction and visual storytelling. This creative shop translates ideas into photography, digital graphics, and web dev. Connecting the dots with pixels and pictures.

Chief Operating Officer

Biana Bakman

Chief Digital Officer

Juda Borrayo

Juda is obsessed with creating content that persuades and stimulates the amygdala. Growth, strategy, and execution. Skills include ppc management, copywriting, lead gen, funnel building, and creative direction.

Strategic Advisor

Gary J. Nix

Darren Martin

Darren Martin

Founder & CEO
Ahmad Barber

Ahmad Barber

Managing Partner & Chief Creative Officer
Biana Bakman

Biana Bakman

Chief Operating Officer
Juda Borrayo

Juda Borrayo

Chief Digital Officer
Gary J. Nix

Gary J. Nix

Strategic Advisor

Ready To Get Bold About Diversity?

We are ready to take action with you.

Our Bold Voices

  • 'The Black Paper' is the first in Bold Culture's series of white papers Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched

  • WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS Nielsen conducted a multicultural audience study that found: BLACK CONSUMERS ARE 96% MORE LIKELY THAN THEIR NON-HISPANIC WHITE COUNTERPARTS TO HAVE THEIR PURCHASING DECISION BE INFLUENCED BY A CELEBRITY ENDORSEMENT  THEY ARE 79% MORE LIKELY TO BUY A CE­LEBRITY DESIGNED PRODUCT THAN NON-HIS­PANIC

  • WRITTEN BY: DARREN MARTIN JR. & JARED LOGGINS While Black influencers have impacted consumers across platforms, there is still a large misrepresenta­tion and underutilization of Black culture (everything from how Black motherhood is depicted on television to Black models in advertising and Black professionals in the workplace). Big brand campaigns are

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